e-book lending

An interesting service that aims to capitalize on the new lending feature of the Kindle (announced 12/30/10):

http://www.ebookexchange.com/index.php

According to their website, they hope to change the culture surrounding ebooks. Profits from the exchange can go toward youth literacy programs, though it looks like they are also interested in the possibility of the owner earning some money from lending out the books.

--Rebecca